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Case IH launches virtual equipment platform

Case IH recently launched Case IH VX – a virtual platform for producers to see and learn about the latest equipment solutions and technology at any time, from anywhere. From crop production to harvesting, tractors to hay tools, Case IH VX offers producers an opportunity to discover agronomic solutions that best fit their individual farm needs.

The virtual platform aims to reach producers during the COVID-19 pandemic, when in-person farm shows are cancelled or inaccessible.

“Shows and events are an important way we connect with farmers. That’s why we’re excited to offer an opportunity to conveniently experience Case IH equipment during any season of farming,” said Sy Stevens, Case IH brand marketing communications manager. “Just like any in-person show, Case IH VX offers the ability for producers to learn about and experience a wide range of equipment solutions at their own pace and in the comfort of their own home.”

Visitors to the virtual platform begin their experience by selecting a phase of farming to see equipment solutions that best match their interests. From there, they can select from a spectrum of Case IH solution sets by simply clicking on hotspots placed throughout the platform. These hotspots then allow the visitor to view a range of multimedia content, including video walkarounds, digital brochures and images.

To experience Case IH VX, visit vx.caseih.com.