Pork council tackles phosphorus perceptions with ad campaign

The Western Producer
June 16, 2017
By The Western Producer
June 16, Winnipeg, Man. - The Manitoba Pork Council has been fighting the same battle for more than a decade.

In 2006, the provincial government issued a moratorium on hog barn construction, saying it was necessary because hog manure was polluting Lake Winnipeg. That message has stuck with the public, despite strict regulations around manure management and hog industry efforts to change the narrative.

The pork council plans to launch another information campaign this summer to try and make its case to urban Manitobans.

George Matheson, council chair and hog producer from Stonewall, said the organization would be buying ad space in Winnipeg. The promotion is needed because anti-livestock groups and journalists are spreading incorrect information about Manitoba's hog producers.

Matheson didn't specify which media but there have been many stories this spring, mostly in Winnipeg, suggesting the hog industry and its manure could endanger Lake Winnipeg. READ MORE

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