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People moves: Case IH, New Holland make senior moves

October 12, 2021  by  Bree Rody

Case IH ups Scott Harris, makes senior moves

Scott Harris, current VP of North America for agricultural and farm equipment manufacturer Case IH, will become the company’s global president, replacing Brad Crews. Harris has been with the company for 15 years, first with CNH Industrial Capital as leader and as Northeast region sales manager for both agricultural and construction equipment. He has worked various roles across the company since then; as global president, he will lead the overall strategy for the brand with a strict focus on customer-centric brand building, marketing and communications.

For his part, Crews is taking on new duties as president, North America for CNH Industrial. Kurt Coffey, current global brand marketing manager and marketing communications lead for North America is also shifting to a new role; he will lead the brand as Case IH VP of North America, effective immediately.

New Holland appoints Sally Johnson as VP


Another CNH brand, New Holland Agriculture, has made a major senior move. Sally Johnson, who has been with the company for 16 years, will take the helm as VP for New Holland Agriculture North America. Since 2006, she has held roles across CNH Industrial with increasing responsibility; most recently, she held the position as director of sales, where she led strategy and retail execution for the brand’s teams in both the U.S. and Canada. As VP, she will further expand New Holland’s presence in North America and leading the brand into the future.


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