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New Holland, Bluewhite ink partnership

June 26, 2024  by Manure Manager

CNH brand New Holland has partnered with tech company Bluewhite in the form of a multi-phase partnership to collaborate on the distribution, manufacturing and integration of Bluewhite’s autonomous solutions for New Holland’s tractors.

The partnership will enable New Holland’s tractors to operate fully autonomously in all contexts of agriculture. Carlo Lambro, brand president of New Holland, said in a statement, “The partnership with Bluewhite complements our mission to continue to better serve our customers, elevate their capabilities and bring more autonomy to their operations.”

Bluewhite, formerly Blue White Robotics, produces an AI-driven, autonomous farm solution that leverages AI, sensor fusion, advanced vehicle integration and precision implements control to help growers manage their fleets and data. According to its own statistics, Bluewhite technology has proven to reduce operational costs by up to 85% through a combination of savings in inputs, labor and maintenance costs, depending on the specific use case.

“With this tech, we’re not only helping address the financial aspect of an operation by freeing up an operator to tackle other tasks; we’re alleviating some of the biggest pain points growers contend with every day that slow them down during the most critical times in the growing season,” said Paul Welbig, precision product marketing director for New Holland Agriculture North America. “When a grower is hard-pressed to secure labor or schedules don’t align, a difference in hours or a day can significantly set an operation back financially and agronomically. This technology brings relief to those situations.”

The partnership includes a three-phase, multi-year initiative that advances the development and integration of Bluewhite across the New Holland portfolio. Beginning immediately, select New Holland dealers in the western U.S. have the rights to sell, distribute and service Bluewhites’s aftermarket kits for existing New Holland tractors. Order writing will begin in summer 2024.


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