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John Deere launches newly designed website


January 13, 2009
By John Deere

January 13, 2009, Lenexa, Kan. — John Deere recently overhauled and
redesigned its MachineFinder™ website from the ground up to make it
easier for used equipment customers to find the equipment they’re
looking quicker and to improve the user experience.

January 13, 2009, Lenexa, Kan. — John Deere recently overhauled and redesigned its MachineFinder™ website from the ground up to make it easier for used equipment customers to find the equipment they’re looking quicker and to improve the user experience.

The revamped MachineFinder used equipment website features an enhanced search and browsing system, built-in shipping integration, and the ability to save searches. The changes to the website makes it easier than ever for customers to find and review pre-owned agricultural, construction, forestry, commercial, and residential equipment from the company’s network of authorized dealers.

The redesigned MachineFinder includes features such as Google Maps to view equipment location and obtain one-step driving directions, detailed gallery views for higher quality equipment photos and comprehensive equipment information. The site offers more accurate browse-and-search functionality, which improves the overall usability goals for the MachineFinder website.

Several other new features round out the improved functionality of the site. One feature is integration with uShip.com, an online shipping marketplace with a network of specialized tractor and heavy equipment haulers. The uShip integration on MachineFinder provides customers with the ability to obtain immediate shipping cost estimates and receive competitive bids for transporting equipment purchased through MachineFinder.

In addition, users are able to register a profile on MachineFinder, which allows them to save selected equipment, searches, and user settings. Completing the new site are sections for industry-specific news and blogs, and a connection to John Deere Credit for detailed equipment financing information.


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