GSE Lining rebrands to become GSE Environmental
March 19, 2012 by Press release
March 19, 2012, Houston, TX – GSE Lining Technology, LLC, a manufacturer and provider of geosynthetic lining products and services, recently announced the launch of its rebranded identity as GSE Environmental.
This rebrand reflects the company’s transition from a multi-regional company to a global organization.
The rebranding process began in June 2011 as GSE engaged BrandExtract to collaborate with employees, clients and partners in the brand research and development process. The feedback gained throughout the initiative surfaced six key brand attributes that reflect GSE’s new global brand: sustainability, leadership, consistency, collaboration, flexibility and innovation.
GSE’s new brand identity, including the name change, logo and tagline – Durability runs deep – were direct results of the research and rebranding process. Additionally, the corporate website has been completely redesigned to better represent GSE’s extensive worldwide capabilities, products and expertise.
Originally founded in 1972, GSE has evolved to a global provider of geosynthetic lining products and services.