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Government of Canada helps strengthen the Canadian pork industry

Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, recently announced an investment of over $6 million to help the Canadian Pork industry harness innovation to boost production, strengthen public trust, and expand markets for Canadian pork at home and abroad.

The investment was made under the Canadian Agricultural Partnership. Over $3.8 million through AgriAssurance will help launch on-farm programs for food safety, traceability and animal care and ensure compliance for the PigTrace program. Under AgriMarketing, $1.2 million will help promote and expand markets for Canadian pork and $1.1 million under AgriScience will help producers increase their production with efficient feeding strategies.

“The projects here further strengthen the Canadian Pork Excellence platform and contribute to growing the Canadian economy. Canadian pork producers take great pride in producing the nutritious, high quality pork that is in high demand in markets around the world. Our on-farm food safety and animal care programs enable producers to demonstrate their commitment to sustainable pork production,” said Rick Bergmann, Canadian Pork Council chair.

The Canadian Pork Council (CPC) has represented the views of Canadian hog producers for over 50 years. CPC is involved in a series of initiatives including on-farm assurance programs, traceability, animal health, market analysis and market development. The majority of its market development work is delivered through Canada Pork International (CPI).